BRIEF

To drive awareness and education on Vicks®, reminding South Africans, that all around the world, Vicks is the #1* selling cough, cold & flu brand for symptom relief. 

The copy I’ve crafted for Vicks® is an encouraging trial for early intervention in the first signs of the common cold. The content begins with 2 x 30” live read radio scripts, followed by always on content for Vicks® Acta Plus Wet & Dry Cough Syrup, Vicks® Vapolozenges + Immune Support and Vicks® VapoRub Vaporizing Ointment. 

RADIO SCRIPTS

Option 01

DJ: “With the cold season upon us, it’s time to buckle up and defend yourself from symptoms like sneezing, a tickly nose and a scratchy throat. Vicks® First Defence is formulated and clinically proven to help stop a cold in its tracks when used at first signs. It can also reduce the severity and duration of symptoms, shortening your recovery time so you can quickly go back to doing the things you love. Get Vicks® First Defence today at a store or pharmacy near you!”

Option 02

DJ: “Don’t you ever wonder how life would be without colds, sneezes and plunging weather temperatures? Or even better, life without a runny and stuffy nose? Sounds liberating, doesn’t it? Vicks® First Defence has been formulated to help stop a cold in its tracks when used at first signs. It also reduces the severity and duration of symptoms that may try to keep you down. You can grab Vicks® First Defence at a store near you to stop a cold at first signs.”

Added Value Option 3

DJ: “Vicks® First Defence is here to help you fight against seasonal sneezing, tickly noses and scratchy throats. It is clinically proven to help stop a cold in its tracks at first signs before it develops into a full-blown cold. Reduce the severity and duration of cold symptoms by grabbing Vicks® First Defence at a store near you today.”

SOCIAL MEDIA CONTENT

Image Copy:

NEW VICKS VAPOLOZENGES + IMMUNE SUPPORT EASES
BLOCKED NOSES
SORE THROATS 
COUGHS
+ PROVIDES IMMUNE SUPPORT

Caption: 

Double-tap if you’re looking for 3-in-1 relief + immune support 🍊💪🏽!

NEW Vicks® Vapolozenges + Immune Support are your go to 3-in-1 relief drops, formulated to provide immune support whilst temporarily relieving a blocked nose, sore throat, and cough.

Image Copy:

COUGH FREE SUMMER!

Caption: 

Don’t let a wet or dry cough cramp your sunshine style 🌼! Vicks® Acta Plus Wet & Dry Cough Syrup is your go-to, 2-in-1 action cough syrup that’s formulated to relieve both wet and dry coughs. Grab a bottle at your nearest store today! 

Vicks® Acta Plus Wet & Dry Cough Syrup is available for purchase in leading retail pharmacy chains, selected retail stores and independent pharmacies nationwide. Please speak to the pharmacist at your chosen pharmacy outlet for more information on this product.

Image Copy:

RELIEF FROM NASAL CONGESTION THROUGH STEAM INHALATION

Caption: 

Vicks® VapoRub Vaporizing Ointment is formulated with active ingredients like eucalyptus oil, menthol and camphor to give you relief from nasal congestion. 

How to safely do steam inhalation with Vicks®VapoRub Vaporizing Ointment:

  1. Dissolve 10 ml of Vicks®VapoRub Vaporizing Ointment in 500 ml of hot water in a bowl. 
  2. Make sure the bowl is on a stable and secure surface. Cover your head with a towel.
  3. Gently inhale aromatic vapours for 10 – 15 minutes.

For adults and children older than 6 years. If you experience any pain or discomfort during steam inhalation, discontinue use.

Legals