BRIEF

To show South Africans that THIRSTI Natural Spring Water is extraordinary and that any water that isn’t THIRSTI, isn’t. 

The copy I’ve written for THIRSTI ties in “EXTRAORDINARY” in a simple, bold, quirky and light-hearted tone. To maximise THIRSTI’s outreach, I aim to utilise the brand’s affiliation with the Springboks to effectively narrate the remarkable origin story of THIRSTI and ensure it resonates with a broad audience.

SOCIAL MEDIA CONTENT

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EXTRAORDINARY WATER
EXTRAORDINARY MINERALS
EXTRAORDINARY PH LEVEL 
THE PERFECT BALANCE

Caption: 

Imagine quenching your thirst with extraordinary water that has naturally occurring minerals like magnesium and potassium 💦. Plus it has an extraordinary Alkaline pH. Why would you want to drink anything else? 🤔

#TakeASipToExtraordinary with THIRSTI Natural Spring Water.

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GO BOKKE!
BRING HOME THE WIN!

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Our friends are kicking off in France 🥳😁! 

Comment below with these emojis “ 🇿🇦🏉👏🏽” to wish them luck! 🫶🏽

Remember if it’s not THIRSTI, it’s not extraordinary… It’s just l’eau. 😏👉

#NotJustWater 

CAMPAIGN PAGE

Title: If it’s not THIRSTI, it’s not extraordinary, it’s just water.

Subtitle: THIRSTI Tackles Thirst, Extraordinarily.

Body Copy:

Do you think all bottled water is the same? No? Good! You obviously recognize extraordinary water when you taste it. What makes THIRSTI so extraordinary? Simple, it comes from an extraordinary place.

The story begins at our home in the foothills of the majestic Klein Drakensberg Mountains. This is where an extraordinary spring of the purest water flows through the rocks to the surface, gathering its minerally goodness like calcium, magnesium, and potassium. 

They say great minds think alike but we say, extraordinary knows extraordinary and that’s exactly why we’re friends with SA Rugby and the Springboks. When it comes to hydration, we tackle THIRST like a pro! 

Why not WIN and HYDRATE like a champ!? We’re giving away a cash PRIZE of R5,000 every week, from the 8th of September 2023 to the 29th of October 2023. You can stand a chance to be 1 of the 7 lucky winners if you: 

    1. Post a video of you saying: “If it’s not THIRSTI, it’s not extraordinary. It’s just L’eau” (tag us in your video) 📹
    2. Tag 3 friends to participate 🧑🏻‍🤝‍🧑🏾
    3. Follow the @thirsti_water page on TikTok, Instagram, & Facebook 💦

We’re wishing you extraordinary luck! Remember, if it’s not THIRSTI, it’s not extraordinary, it’s just water. T’s & C’s Apply. 

What makes THIRSTI Natural Spring Water so Extraordinary?

  1. Our water has an extraordinary alkaline pH.
  2. It has a rich mineral composition.
  3. It is pure-sourced directly from the Klein Drakensberg Mountains.

 

BID-FOOD EDM BANNER

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If it’s not THIRSTI, it’s not extraordinary, it’s just water.

Body Copy: 

Hydrate extraordinarily, save bigger, and embrace the convenience of bulk buying with THIRSTI Natural Spring Water. Perfect for anyone looking for an endless supply of crisp, pure hydration.

THIRSTI Natural Spring Water is sourced, tested, bottled and ready to be enjoyed by you, our extraordinary customers. 

Remember, If it’s not THIRSTI, it’s not extraordinary, it’s just water

SHOP NOW