BRIEF
To maintain engagement and reinforce awareness amongst Pick n Pay’s audience about the diverse range of products available on the asap! App.
The copy that I crafted features always on social media content, a spotlight mailer illustrating a user’s journey and a captivating story post highlighting the mechanics of the Find the bunny, Get the money Easter campaign.
This campaign was strategically designed to establish Pick n Pay asap! as the premier destination for all Easter-related feasting and family needs.
Drawing upon Pick n Pay’s ‘fresh’ brand positioning, the concept not only cultivated brand affection and excitement but also effectively increased sales volume.
SOCIAL MEDIA CONTENT
Image Copy:
Frame 01: PnP Butchery Rump Steak, PnP Chicken in Marinade, PnP Marinated Spare Pork Ribs.
Frame 02: Shop the app occasion! Just * tap tap * asap! SHOP NOW
Caption:
Turn up the heat and take your braai game to the next level with Pick n Pay asap! 😋🔥
Shop the “Let’s Braai” Occasion for everything the perfect braai needs, including meat, sides and drinks!
Just *tap tap* asap! Easy!
#braaiday #pnpasap
sweets at your fingertips!
Enjoy the sour side of sweetness.
squishy bite!
Rainbow of fruity flavours.
taste buds.
Image Copy:
Frame 01: Proudly Pick n Pay, Just * tap tap * asap!
Frame 02: PnP Treat Street Sour Worms 125g
Frame 03: PnP Treat Street Gummy Bears 125g
Frame 04: PnP Treat Street Fruit Pastilles 125g
Frame 05: PnP Treat Street Fruity Chews 125g
Caption:
Indulge in a range of delectable treats that are not only delicious but also proudly Pick n Pay, meaning they’re packed with flavour and a whole lot of love! 💖
For your Treat Street Selections tap the Proudly PnP occasion on the app homepage. Just *tap tap* asap! 🎉
#treatstreet #proudlypnp #pnpasap
Image Copy:
Pick n Pay asap!
Gifts on-the-go!
Just * tap tap * asap!
Caption:
Ready to level up your gift game and spread some cheer? 🎁🤗
We’ve got you covered! From mouth watering chocolates to gift sets or flowers, anything that your loved one may treasure, we’ve got an arcade of delights! 😋
Remember presentation is key! You can shop a wide range of gift bags to seal the deal! 🎀
Just *tap tap* asap!
#giftsgalore #pnpasap
USER JOURNEY SPOTLIGHT MAILER
SUBJECT LINE:
🎉🐰JUST IN: BUNNY FOUND, R100K WON! 🎉🐰
BODY COPY:
More bunnies are hiding in our orders, just waiting to be found by someone like YOU! Could you be our next shopper to win R100K*? 🐰🤑
No basket limits. Simply shop and spend on the asap! app. It’s that easy! 😉
Just *tap tap* asap! and you could be the next lucky shopper to Find the Bunny and Get the Money!
Valid until 1 April 2024. *Prize linked to order number. Ts&Cs apply.
MECHANIC STORY POST
Image Copy:
FIND THE BUNNY GET THE MONEY!
22 DAYS. 22 BUNNIES.
FROM OUR HOME TO YOURS.
FIND ONE IN YOUR ORDER AND WIN R100K*.
Just *tap tap* asap!
FOLLOW THESE STEPS FOR A CHANCE TO WIN R100K!
- DOWNLOAD THE APP
- SIMPLY SHOP!
- OPEN YOUR ORDER TO SEE IF YOU’RE THE LUCKY WINNER
Valid until 1 April 2024. *Prize linked to order number. Ts&Cs apply.