BRIEF
To enter generation “SBWL” (pronounced sabaweli), This term in Xhosa refers to something you passionately desire or aspire to achieve, gaining widespread popularity across various social media platforms in recent years.
I’m speaking to a generation that is constantly looking to social media platforms for inspiration. They need products that promise extra energy for reaching their goals, where Lucozade sits perfectly as the brand that can enable this.
SOCIAL MEDIA CONTENT
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PUT IN THE GLUCOSE ENERGY TO HELP YOU FINISH
FAK’UMOYA WITH LUCOZADE ENERGY
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Need a natural boost? ⚡️ We got you! Lucozade is powered by glucose to give you natural sustained energy – with no caffeine or sugar spikes in sight. Fak’ umoya with Lucozade. ✊🏾
When do you need that extra boost most? 👀
#FakUmoya
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LET THE NATURAL GLUCOSE HELP YOU SLAY THE DAY!
FAK’UMOYA WITH LUCOZADE ENERGY
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Akho need yoku bawela i-energy, we’ve got you covered! 😜 Lucozade has natural glucose which keeps you going for longer without crashing. Fak’ umoya to slay your day with Lucozade!
#FakuMoya
Definition:
Akho need yoku bawela i-energy – “There’s no need to crave for energy “
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NEW YEAR VIBES DESERVE THAT NATURAL GLUCOSE RUSH
FAK’UMOYA WITH LUCOZADE ENERGY
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In need of a natural boost for the New Year? We’ve got your back ke sana! ⚡️Lucozade has natural glucose to give you the energy you need to run the streets and get that bread!
#FakUmoya
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PUSHA MNTASE THE FINAL STRETCH IS HERE
FAK’UMOYA WITH LUCOZADE ENERGY
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End of year burnout is real 🥵…but there’s no time to fade when December is here! Stay hydrated, refreshed and energised, namhlanje till the New Year with Lucozade.
#FakuMoya
Definition:
Pusha mntase – “Push my brother/sister”
Fak’umoya – “Get that energy boost”
Namhlanje – “Today”