I envision myself assigned with the creative task of crafting a television commercial script for my current favourite product.

Nowadays people expect more of an experience from their fragrances and products. 

These are people that have had to adapt their processes to The New Normal, by spending a lot of time in their homes for reasons such as working from home, living without contacting other people and not being in different spaces to help stop the spread of COVID-19. 

Being more present in their homes has made them pay more attention to fragrances and scents, particularly in the home and personal care categories. They affirm that scent has become an experience, as when they apply fragrances on themselves or in their environments they feel that their attitudes develop into senses of appeal, cleanliness, confidence and long lasting freshness. 

With that in mind Giorgio Armani created a fragrance that would cut through the clutter in this season by ensuring that they created top notes that would give people an experience. 

This TV ad aims to remind people of the personal experiences they had before COVID-19, experiences that made them feel more confident, clean, stylish and always ready to mingle with people in different spaces as they wished.

“Unlocking New Experiences Through Scent”