BRIEF
To educate consumers on how Slow-Mag® helps them Beat Their Slump™ when incorporated in a lifestyle aimed at bringing them closer to their best!
This content comprises the copy I authored for the Slow-Mag® Back Wall at the Trove Wellness event, a prominent stand that Trove attendees visited and interacted with.
Furthermore, I had the privilege of crafting a television commercial script for South African rugby union player Pieter-Steph du Toit. Additionally, I played a key role in the successful launch of Slow-Mag® Performance, providing engaging copy for continuous content and timeless articles on the Slow-Mag® website.
TROVE WELLNESS BACKWALL
Panel 1
COPY:
ESSENTIAL FOR YOUR BRAIN
MAGNESIUM HELPS RELIEVE STRESS, SO YOUR BRAIN CAN FUNCTION OPTIMALLY ⁵.⁸
Panel 2
COPY:
GIRL, YOU DESERVE TO REST!
SCAN THE QR CODE TO UNWIND WITH A COOL-OFF SLOW-MAG® PLAYLIST ON SPOTIFY.
Panel 3
COPY:
GET FIT GIRL
BEAT YOUR SLUMP™
FIGHT FATIGUE AND ENERGY LOSS¹.²!
Panel 4 & 5
COPY:
SLOW-MAG®
SOCIAL MEDIA CONTENT
Image Copy:
BEAT YOUR SLUMP™ TODAY!
Caption:
Feeling fatigued and stuck in a slump 😓? New Slow-Mag® Performance
is formulated with Magnesium, Vitamin B5 and Ginseng, to help you
#BeatYourSlump.
PIETER-STEPH DU TOIT’S TVC SCRIPT
Visual: We open with a front-wide shot of PSDT jogging in the early hours of the morning on a farm road.
VO (PSDT): “Injuries have always been a part of my life,”
PSDT TO CAMERA: “but when my best wants me back, I show up”
Visual: PSDT in a gym bench pressing.
PSDT TO CAMERA (PSDT): “In 2014 I tore my ACL. In 2015 – I tore it again”
Visual: PSDT in a gym doing push-ups.
VO (PSDT): “But luckily my dad stepped up and gave me his.”
Visual: PSDT In a gym, stretching and working out.
PSDT TO CAMERA: “And With his help, and a lot of hard work, I made it back to the biggest tournament in the world.”
Visual: PSDT jogging in an open field and working out in the gym.
VO (PSDT): “We won! And I was named The Best Rugby Player in the World.
Visual: PSDT on a physio table, getting massaged.
PSDT TO CAMERA: “The setbacks are part of the game, but I don’t overthink my injuries, I just focus on getting fit again.”
Visual: PSDT in his kitchen, dropping a Slow-mag® fizzie into a glass.
PSDT TO CAMERA: “With Slow-Mag in my daily routine, I can push myself through physical fatigue and get back to my best.”
Visual: PSDT’s hero pose.
Titles: Slow-Mag – Your Best Wants You Back. Beat Your Slump.
WEBSITE ARTICLE
Title: PERFORM AT YOUR BEST WITH THE HELP OF SLOW-MAG® PERFORMANCE
Body Copy:
In today’s fast-paced world, mental performance is crucial, regardless of one’s profession. Whether you’re an athlete, a teacher, a doctor, or an office worker, the ability to stay focused, make quick decisions, and manage stress can make a significant difference in your success. To achieve peak performance, individuals need something that not only boosts mental energy but also supports physical well-being.
Slow-Mag® Performance combines three ingredients: Magnesium, Vitamin B5, and Ginseng, to provide you with the energy and vitality you need to tackle the challenges of the day. Magnesium contributes to a reduction of tiredness and fatigue, Pantothenic acid (Vitamin B5) contributes to normal mental performance and Ginseng helps maintain low stress levels.
With Slow-Mag® Performance by your side, you can look forward to staying on top of your game and performing at your absolute best. No matter your profession, trust Slow-Mag® Performance to help you boost your mental and physical performance.